Custom Shampoo Solutions: Tailored Formulas for Global Brands

Background and Challenge

As consumer preferences shift toward personalized haircare, a European wellness brand sought to develop a customized shampoo line for diverse hair types and sensitive scalps. The challenge was to create products that delivered deep yet gentle cleansing, aligned with vegan standards, and reinforced the brand’s eco-friendly identity in a competitive market.

Solution and Execution

Guangzhou Dongzhuang Biotechnology engineered a tailored shampoo system using plant-derived ingredients such as coconut oil, tea tree essential oil, and vitamin complexes. The formulas combined effective cleansing with scalp-soothing properties while fully complying with vegan and cruelty-free requirements.

In parallel, we developed minimalist recyclable packaging that reflected the brand’s sustainable ethos. From concept to mass production, the entire process—including ingredient sourcing, formula testing, and packaging design—was completed within 40 days, supported by our 100-ton daily emulsion capacity.

Results and Feedback

The shampoo series received outstanding market reception, with users praising its gentle effectiveness and environmental attributes. The brand successfully strengthened its image as a clean, conscious label and expanded its consumer base in Europe and Asia. Post-launch surveys indicated a 35% increase in repeat purchases, establishing the line as a key product range.

Future Development

Building on this collaboration, we are co-developing complementary haircare products, including conditioners and scalp treatments. By continuously optimizing plant-based formulas and sustainable packaging innovations, we aim to help the brand lead in the green beauty segment while adapting to evolving global consumer demands.